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Project Management

saylor.org | Washington,

A Guide to the Project Management Body of Knowledge defines project as “a temporary endeavor undertaken to create a unique product, service, or result. The temporary nature of projects indicates a definite beginning and end. The end is reached when the project’s objectives have been achieved or when the project is terminated because its objectives will not or cannot be met, or when the need for the project no longer exists.” (PMBOK, 2008, p. 5). The discipline of project management has various definitions. Some describe it as a systematic method of planning and guiding a project from start to finish, while others have defined project management as a methodical approach of achieving targets and goals while optimizing the use of resources such as people, money, and space. ‒ +

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Strategic Management

saylor.org | Washington,

Strategic Management involves two processes: First, the process of identifying specific goals for a firm and designing strategies to achieve those goals, and second, the process of implementing those strategies. It is easy to say that your goal is to increase sales by 50% in three years, but how do you go about achieving that goal? Are you going to lower prices, acquire a competitor, move into other businesses, or something else? Assuming you are going to lower prices, how are you going to do so and keep profits up? These are the sorts of questions that strategists must answer. ‒ +

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Marketing Fundamentals

saylor.org | Washington,

This short course will introduce you to the basic elements of marketing for businesses and nonprofit organizations. If you are taking this course to fulfill the requirements of Saylor’s Sales Certificate program, it is important that you understand the broad fundamentals of marketing, since sales is only one component of the greater business concept of marketing. To that end, this course will introduce you to important marketing basics and help prepare you for some of the typical entry-level expectations for sales and marketing associates. A few of these required skills include helping coordinate the execution of marketing plans; developing plans for promotional campaigns; writing sales and marketing materials; participating in marketing research and competitive analyses; identifying potential clients; assisting with advertising campaigns; and participating in customer relationship management. ‒ +

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Business Statistics

saylor.org | Washington,

This course will introduce you to business statistics, or the application of statistics in the workplace. Statistics is a course in the methods for gathering, analyzing, and interpreting data. If you have taken a statistics course in the past, you may find some of the topics in this course familiar. You can apply statistics to any number of fields – from anthropology to hedge fund management – because many of us best interpret data when it is presented in an organized fashion (as it is with statistics). You can analyze data in any number of forms. Summary statistics, for example, provide an overview of a data set, such as the average score on an exam. ‒ +

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Understanding Your Customers to Drive Sales

saylor.org | Washington,

Tien Tzuo is Chief Strategy Officer with Salesforce.com, and in this free online course he discusses why businesses must move their marketing strategy away from direct-marketing campaigns to online marketing. For online marketing to work he explains why businesses must understand how the 21st century customer learns about new products or services online through online buzz, online PR, and online dialogues. He explains that when designing a complex product, a business should create a layered product that allow customers choose how complex the functionality of the product should be, and that in the modern marketplace businesses must serve the customer by providing a free trial of the product. ‒ +

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