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Winter Course in Corporate Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

The Winter Course in Corporate Communication at Rotterdam School of Management, Erasmus University (RSM) is a five-day live-online course for experienced communication professionals who want to strengthen the strategic thinking behind their work. The course brings together five closely connected areas: Organisational identity, strategic communication, corporate branding, reputation management and storytelling. You will explore how these areas influence organisational priorities, stakeholder relationships and business value, and how to translate this understanding into stronger communication decisions. The learning experience combines academic frameworks with contemporary cases, interactive exercises, workshops and discussion. Sessions are led by international faculty and experienced practitioners, giving you the opportunity to challenge your current approach, exchange perspectives with peers and apply new ideas to situations from your own organisation: After completing the Winter Course in Corporate Communication, you will be able to: Understand the key principles of organisational identity, strategic communication, corporate branding and reputation management. ‒ +

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Crisis Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Erasmus Universiteit Rotterdam, campus Woudestein

A crisis may occur either naturally or as a result of human error, intervention, or even malicious intent. It can include tangible devastation, such as the loss of lives or assets, or intangible devastation, such as the loss of an organisation’s credibility or other reputation damage. A crisis can also have significant financial impact on your organisation, and it usually affects multiple constituencies in more than one market. So you must communicate effectively to avoid negative consequences. You can minimize negative reactions and fallout by preparing for a crisis by creating and analysing a crisis communication plan. In this three-day course you will learn all aspects of crisis communication for managers, including: General communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention. ‒ +

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Design Thinking

Rotterdam School of Management, Erasmus University - Executive Education | Virtual Classes

Design Thinking is a method that connects and empathises with your customers to validate your assumptions before you develop a new product, process or service. Innovate from the value of your offering: This online Design Thinking programme from RSM Executive Education gives you a methodology and tools to develop new ideas using your insights into your customers. Over six weeks, you will learn how to shift your mindset and embrace a radically different approach for the development of new products and services. You’ll be guided by Dr Dirk Deichmann, an associate professor at RSM who specialises in successful idea generation, development, and implementation. ‒ +

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Strategisch Onderhandelen (Effective Negotiating Skills)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Effective Negotiating Skills is a three-day program to find the skills and the confidence needed to develop your own style of negotiation and learn how to apply the fundamental concepts. How do you negotiate for the best results? Our three-day program Effective Negotiating Skills provides you with the essential negotiation knowledge and skills you need to negotiate effectively in business. Even when a deal is not optimal for all parties, a negotiator often still focuses on haggling over the price. But under financial constraints, even the most effective negotiator strives to achieve integral deals to meet everyone's business needs, and deliver real value rather than just a good price. ‒ +

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Persoonlijk Leiderschap (Essentials of Leadership)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

The three-days Essentials of Leadership Programme helps you to become a successful leader with the latest knowledge and techniques to enhance your personal leadership style and physical intelligence. Leadership doesn't only rest exclusively in the hands of the leader. To get your business going, you have to get your people on board. This three-day programme by RSM Executive Education will boost your skills to inspire, engage and motivate others, and teaches you the power of presence to reach your organisation's goals. You will learn new perspectives and techniques to reach your highest personal and professional potentials as a leader, including how to build trust, manage conflict, use positive emotions for successful decision-making, and implement effective time management. ‒ +

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Navigeren van Machtsdynamieken (Mastering Power and Influence)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Being effective at higher management levels is as much about knowing how to use hierarchical power status as it is about horizontal and upward influence tactics. A delicate balance is essential for maintaining authority, driving strategic alignment, and fostering a thriving organisational culture. RSM’s Mastering Power and Influence programme addresses these challenges by equipping you with the insights to effectively manage and balance hierarchical power and influence tactics to maintain authority and foster a thriving culture. This rich, two-day, real-world learning experience from RSM Executive Education teaches you how to become more effective at higher organisational levels, achieve sustainable impact and establish a legacy of powerful, purpose-driven leadership. ‒ +

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Strategisch Leiderschap voor C-Level Executives (Strategic Leadership for C-Level Executives)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Zij werken direct met u samen aan uw eigen strategische uitdaging. De intensieve modules op de campus worden aangevuld met voortdurende online leeractiviteiten en individuele coaching, zodat nieuwe inzichten meteen kunnen worden toegepast binnen uw organisatie. Samen met een selecte groep senior leiders verdiept u zich in systemisch denken, besluitvorming onder onzekerheid, stakeholdermanagement en non-market strategieën. Zo versterkt u uw vermogen om met visie en impact leiding te geven – binnen én buiten uw organisatie. Dit executive programma, het vlaggenschip van RSM, combineert academische diepgang met intensieve praktijkervaring en sluit af met een certificaat in Strategic Leadership van Rotterdam School of Management, Erasmus University. ‒ +

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Finance voor Ervaren Managers (Finance for Senior Managers)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Learn the language of finance in business. After all, you need to understand finance for successful decision-making. This three-day program provides senior managers with the necessary financial knowledge and skills you need to work effectively with your colleagues in finance and accounting. Decisions and actions such as launching a new service or product, investing in new production facilities, doing acquisitions or disposing of businesses require a fundamental understanding of key concepts in finance. Learn how to deal with the financial side of business during this Finance for Senior Managers program by RSM Executive Education, including business valuation, ratios and financial performance. ‒ +

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Management en Leiderschap voor Ervaren Managers (Advanced Management and Leadership Programme)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Een intensieve, tien dagen durende opleiding in modules over geavanceerd management en leiderschap voor ervaren professionals die hun vaardigheden op het gebied van leiderschap, strategie en financië. Het Advanced Management and Leadership Programme (AMLP) ontwikkeld door RSM Executive Education van Rotterdam School of Management, Erasmus University (RSM) is een intensieve, tien dagen durende managementopleiding in modules die in het Engels wordt gegeven en waarmee je je kritisch denkvermogen kunt verbeteren en je impact als leider kunt vergroten. Met AMLP til je je vaardigheden als leider naar een hoger niveau. AMLP is gebaseerd op problemen uit de praktijk, de economische realiteit, wereldwijde verschuivingen en megatrends en zet vraagtekens bij hoe jij jezelf ziet en de manier waarop je organisatie functioneert. ‒ +

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Effectief Project Management (Project Management in Practice)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Transforming ideas into structured plans, and motivating multidisciplinary teams to achieve results requires effective project management. If your management team lacks this fundamental competency, then there’s a greater chance of failing to execute your strategies or achieve your business objectives. Project management is largely about teamwork and the project manager’s ability to orchestrate the team’s skills and capabilities. This programme combines teaching the tools and techniques of project management with softer skills and putting them into practice in a safe space. You will work through a selection of projects to apply your new knowledge, putting these best-practice tools and people skills for effective project management into use. ‒ +

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Sustainability for Business Impact

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

In a rapidly evolving world, competitiveness and sustainability go hand in hand. Whether you're embedding sustainability into an existing role or redefining your organisation’s strategy from the ground up, this programme will sharpen your knowledge and thinking, so you can successfully integrate sustainability into your business strategy. This experience-focused programme blends interactive lectures, real-world case studies, expert insights, and peer collaboration to accelerate your learning and ensure long-term impact. In this two-day course, you'll also benefit from a curated set of self-paced e-learning materials; whatever is your background and experience level, you can walk in the classroom with a strong foundational knowledge in sustainable business, and a shared starting point with fellow participants. ‒ +

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AI for Creative Thinking

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

If you’re interested in working with generative AI, but don’t know where to start or feel frustrated by the generic, superficial ideas it produces then this programme from RSM Executive Education will help you to develop richer and more creative ideas, gain buy-in, turn concepts into concrete outcomes, and use generative AI as a powerful, practical tool rather than a source of noise. This programme gives you a methodology and tools to develop and visualize creative ideas using generative AI. In five live sessions, and with self-study, you will learn how you can use it to facilitate innovation in your organisation. ‒ +

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Leading the Energy Transition

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Supported by leading professors and expert practitioners, you will take a deep dive into the different perspectives of the Energy Transition through interactive lectures, case studies, simulations, project and group work, site visits and inspiring guest speakers. RSM’s Leading the Energy Transition programme will take you on a learning path, during which you will be confronted with the urgency of the Energy Transition. You will learn to embrace the complex process that leads to Energy Transition, experience how to move forward in highly uncertain circumstances, and how to adopt a transformative attitude through connectivity. Your learning will be directly applicable to your own complex Energy Transition challenge in your organisation. ‒ +

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Innovatie Management (Innovation Management)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

The Innovation Management programme offers you an understanding of today’s marketplace in which customers are more aware, active, and value-driven. Your company must rapidly create products and services that inspire, include and reflect your clients’ values which have increased the importance of business development even more. Execute, deliver and sustain innovation: During the Innovation Management programme by RSM Executive Education, you will explore new approaches to innovation management that are based on solid scientific results, and provide practical guidance at the same time. In eight evening masterclasses, you will learn why and how companies must rapidly create services and products that inspire. ‒ +

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Strategisch Accountbeheer (Strategic Account Management)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Je leert tijdens onze driedaagse Engelstalige cursus 'Strategisch accountbeheer' hoe je je klantrelaties met zelfvertrouwen binnen deze nieuwe context kunt beheren. Je belangrijkste klanten zijn slimmer en wereldwijzer dan ooit. Ze willen een bekwame partner die in staat is met verschillende bedrijfseenheden, functies en achtergronden te werken. Tijdens de cursus, die is opgezet door RSM Executive Education in samenwerking met het Account Management Center (AMC), onderzoek je de rol van strategisch accountbeheer en leer je praktische vaardigheden om een cultuur van strategisch accountbeheer in je bedrijf op te bouwen. Je maakt hierin onderscheid tussen strategische klanten en andere belangrijke cliënten. ‒ +

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