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Winter Course in Corporate Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

The Winter Foundation Course is an excellent opportunity to deepen and expand your knowledge of corporate communication. This course incorporates current thinking and developments from both the academic and practitioner worlds. It combines a comprehensive theoretical foundation with numerous practical guidelines and insights that apply in your day-to-day work and in strategic and tactical communication decisions. You will: Acquire an in-depth view of the latest developments, tools, and practical and academic insights into the fundamental key issues of corporate communication, such as organisational identity, corporate branding, and strategic reputation management; explore the development of corporate communication strategies and the implementation of communication programmes and campaigns. ‒ +

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Crisis Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Erasmus Universiteit Rotterdam, campus Woudestein

A crisis may occur either naturally or as a result of human error, intervention, or even malicious intent. It can include tangible devastation, such as the loss of lives or assets, or intangible devastation, such as the loss of an organisation’s credibility or other reputation damage. A crisis can also have significant financial impact on your organisation, and it usually affects multiple constituencies in more than one market. So you must communicate effectively to avoid negative consequences. You can minimize negative reactions and fallout by preparing for a crisis by creating and analysing a crisis communication plan. In this three-day course you will learn all aspects of crisis communication for managers, including: General communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention. ‒ +

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Design Thinking

Rotterdam School of Management, Erasmus University - Executive Education | Virtual Classes

Design Thinking is a method that connects and empathises with your customers to validate your assumptions before you develop a new product, process or service. Innovate from the value of your offering: This online Design Thinking programme from RSM Executive Education gives you a methodology and tools to develop new ideas using your insights into your customers. Over six weeks, you will learn how to shift your mindset and embrace a radically different approach for the development of new products and services. You’ll be guided by Dr Dirk Deichmann, an associate professor at RSM who specialises in successful idea generation, development, and implementation. ‒ +

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Issues Management and Public Affairs (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Erasmus Universiteit Rotterdam, campus Woudestein

Issues Management and Public Affairs are essential, interconnected disciplines that help organisations effectively navigate the complex interface between business and society. Together, they underscore the importance of addressing societal and political challenges, which are critical to maintaining an organisation’s societal license to operate and achieving long-term success. Issues Management provides a structured approach to identifying and tackling areas of societal contention that stem from a company’s business model and strategy. This multidisciplinary effort requires collaboration across corporate functions to comprehensively address stakeholder concerns. Core aspects of Issues Management include environmental scanning to detect emerging challenges, strategic positioning to align with stakeholder interests, and the proactive use of communication strategies and platform-building to manage issues effectively. ‒ +

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Digital Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Erasmus Universiteit Rotterdam, campus Woudestein

The digital transformation has increased the complexity of work and the challenges for corporate communication professionals. The empowerment of internal and external stakeholders through digital tools requires organisations to reconsider their structures, processes, and strategies. How do these changes impact crisis management, stakeholder engagement, and reputation management? This three-day course will provide participants with a critical understanding of how digital media transforms the communication environment in which organisations operate. It will provide frameworks to navigate the complexity of a new media landscape and help participants to apply tools and tactics to efficiently manage various stakeholder relationships. This live-online course will help participants to grasp the latest technological developments such as algorithms and big data, and to consider their ethical considerations. ‒ +

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Part-time Executive Master in Corporate Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

You must master the needed skills to ensure management strategies are successful and achieve goals in every part of the organisation. The part-time Executive Master in Corporate Communication (MCC) is designed to provide you with strategic, leadership and management skills, as well as in-depth knowledge of corporate communication, reputation management and related disciplines. And finally reward yourself with a master's degree. Programme curriculum: How can you adapt to change and deal with complex problems effectively and successfully? This programme offers you state-of-art knowledge, fresh perspectives and new approaches so you can excel. And as the business world keeps evolving, we apply new best practices to continuously improve your learning experience. ‒ +

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Reputation Management (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Erasmus Universiteit Rotterdam, campus Woudestein

Do you have what it takes to connect organisational reputation and purpose with the successful management of key stakeholder relationships? Are you able to use of stories, campaigns and emotions to optimise and manage your organisation’s reputation in challenging, diverse and fast-changing environments? In this course you will explore reputation management through practical work on living cases. The academic core is a comprehensive reputation management framework that has been tested widely and is currently in use with a number of major private, public and not-for-profit sector organisations and their key stakeholder groups worldwide. You will be guided through the most relevant elements of this well-founded academic framework. ‒ +

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Corporate Branding (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Erasmus Universiteit Rotterdam, campus Woudestein

Corporate branding defines what the identity of your brand is: What makes it unique and sets it apart from the competitors? What is the core narrative you want to convey? Why should your employees and stakeholders be proud of building long-term trustful relationships with your company? Corporate brands face many challenges, for example emerging disruptive technologies and platforms, social media, the globalisation of markets, and demands from customers and stakeholders for brands to behave more ethically. In this interconnected, increasingly transparent, and extremely dynamic context, senior managers must understand how to build internally-driven authentic and ethical corporate brands, and that these brands embrace influence from stakeholders and co-creation. ‒ +

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Finance for Communication Professionals (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

This three-day programme covers the fundamentals of finance and accounting. You will learn what information stakeholders need, and how to calculate the different concepts. Accordingly, you will be able to truly understand the relevant financial concepts and speak the same language as financial stakeholders. As part of this programme, we aspire to achieve the following. Identify the relevant important stakeholders of financial information; Understand what stakeholders want for information; Use accounting and finance metrics to determine if a company has what stakeholders want. As such, we will use the stakeholder model of strategic management to link stakeholders to their respective goals/targets and, in a second step, elaborate on the appropriate way to address them. ‒ +

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Navigating the Stakeholder Media Landscape (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

The media landscape has changed, and new players are imposing new strategies on communicators. Shifts in the political environment as well as new technologies are driving this evolution. Meanwhile, a major implication for communications professionals is that their role is widening and becoming far more strategic. Beyond shaping messages for mainstream media, they are obliged to monitor a growing number of actors who possess their own media outlets, and to devise effective channels of dialogue that lead to shared solutions. Meanwhile, a “fake news” industry that respects neither the norms of journalistic discourse, nor minimal professional standards of veracity, increasingly targets businesses. ‒ +

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Organisational Change (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

During this course, a play model of organisational change is used to enable you to discover how to participate in these changes. The play model is based on long-term research of change processes in organisations, and it’s been widely practiced and established by innovative companies. Having been successfully applied in management courses, this dynamic model can be used in various kinds of organisations. It provides inspiration and guidance for communication professionals like you who are willing to innovate and are constantly exposed to change. Do you want to be a player in change? Programme overview: Understanding organisational dynamics and creating context: Course introduction and overview. ‒ +

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Summer Course in Corporate Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Oegstgeest

The four-day Summer Foundation Course is a must-attend course for professionals with an interest in corporate communication. Around 900+ professionals has been enrolled in our Summer Foundation Course in Corporate Communication in the past thirty years. This long-established Summer Foundation Course has earned an excellent worldwide reputation which attracts professionals in a broad range of industry sectors. In this course you will: Acquire an in-depth view of the latest developments, tools, and practical and academic insights into the fundamental key issues of corporate communication, such as organizational identity, corporate branding, and strategic reputation management, explore the development of corporate communication strategies and the implementation of communication programs and campaigns. ‒ +

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Leadership and Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Erasmus Universiteit Rotterdam, campus Woudestein

In this course you will master the skills you need to excel as a general manager working in corporate communication. How people see a problem, opportunity or decision depends on their background and experiences. The perspectives of people who spent years in finance dealing with cash flows and budgeting are different than those of someone with experience in corporate communication who deals with media relations, employee communications and investor relations. This implies two things: Each person has a limited view of the whole story, and may be driven to define a problem as a ‘finance’ or ‘marketing’ problem because this is what their experience tells them. ‒ +

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Strategic Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Not all communication activities in an organisation are strategic – in fact, most are not. Many large and expensive campaigns might be necessary and useful, but only operational from a management point of view. They support day-to-day work, but don’t make a big difference, as competitors act similarly. The basic concept in this course is strategic communication. This encompasses all communication that is substantial for the survival and sustained success of an organisation, a brand, a person, or a function. You must manage communication to ensure that communication is used purposefully to engage in conversations of strategic or operational significance to organisational goals. ‒ +

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Employee Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | MS TEAMS

Effective employee communication requires a thorough understanding of organisational context, infrapower dynamics, employee psychologies, and communication processes. Today, the goal of employee communication has gone beyond keeping employees informed, generating conversations, or shaping perceptions; instead, it is to create a holistic positive employee experience (physically and psychologically), manifested by trust, engagement, and loyalty, which can be translated into a strong internal brand and culture that can be leveraged in the company’s external communication efforts. Employee communication aims to motivate and inspire employees to work with a higher purpose and genuine passion and strive for a unified vision. It is to engage employees in behaviour change. ‒ +

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