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Winter Course in Corporate Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

The Winter Foundation Course is an excellent opportunity to deepen and expand your knowledge of corporate communication. This course incorporates current thinking and developments from both the academic and practitioner worlds. It combines a comprehensive theoretical foundation with numerous practical guidelines and insights that apply in your day-to-day work and in strategic and tactical communication decisions. You will: Acquire an in-depth view of the latest developments, tools, and practical and academic insights into the fundamental key issues of corporate communication, such as organisational identity, corporate branding, and strategic reputation management; explore the development of corporate communication strategies and the implementation of communication programmes and campaigns. ‒ +

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Crisis Communication (corporate communicatie)

Rotterdam School of Management, Erasmus University - Executive Education | Erasmus Universiteit Rotterdam, campus Woudestein

A crisis may occur either naturally or as a result of human error, intervention, or even malicious intent. It can include tangible devastation, such as the loss of lives or assets, or intangible devastation, such as the loss of an organisation’s credibility or other reputation damage. A crisis can also have significant financial impact on your organisation, and it usually affects multiple constituencies in more than one market. So you must communicate effectively to avoid negative consequences. You can minimize negative reactions and fallout by preparing for a crisis by creating and analysing a crisis communication plan. In this three-day course you will learn all aspects of crisis communication for managers, including: General communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention. ‒ +

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Design Thinking

Rotterdam School of Management, Erasmus University - Executive Education | Virtual Classes

Design Thinking is a method that connects and empathises with your customers to validate your assumptions before you develop a new product, process or service. Innovate from the value of your offering: This online Design Thinking programme from RSM Executive Education gives you a methodology and tools to develop new ideas using your insights into your customers. Over six weeks, you will learn how to shift your mindset and embrace a radically different approach for the development of new products and services. You’ll be guided by Dr Dirk Deichmann, an associate professor at RSM who specialises in successful idea generation, development, and implementation. ‒ +

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De Kracht van Storytelling (Storytelling for Business Success)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

On RSM Executive Education's one-day course on the power of storytelling, you will learn how to attract followers and inspire the enthusiasm and loyalty of your clients, colleagues and business partners by finding, creating and sharing your own powerful stories. Taught in English by an expert, the course provides you with practical tools to dramatically increase your personal impact. You will learn about the history and theory of storytelling, the latest scientific findings and how storytelling relates to leadership. The practical storytelling section focuses on the best format for your story, storytelling techniques and the characteristics and uses of different types of stories. ‒ +

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Leiderschap met Presence (Leading with Presence)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

De kracht van aanwezigheid wordt gegeven door een wetenschappelijk onderzoeker en ervaren coaches op het gebied van aanwezig leiderschap. Tijdens deze unieke, twee dagen durende cursus, ontwikkeld door RSM Executive Education, vergroot je je bewustzijn van je eigen non-verbale zelfpresentatie en leer je hoe je je sterke kanten kunt gebruiken, waardoor je communicatie en interactie met anderen een grotere impact krijgt. Tijdens De kracht van aanwezigheid versterk je je vaardigheden op het gebied van non-verbale communicatie, waaronder lichaamstaal en presenteren met zelfvertrouwen. Combineer dit bewustzijn met de praktijk om een effectievere leider te worden, en verken actieve en effectieve manieren van communiceren en uitdrukken wie je bent en welke boodschap je wilt overbrengen. ‒ +

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Digitale Innovatie (Digital Innovation)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Ervaar wat de implicaties van digitale impulsen voor je ondernemingsplan zijn in deze driedaagse cursus van RSM Executive Education. Je leert ook om te gaan met de hulpmiddelen en kaders waarmee je innovatiegerichte bedrijfskansen en modellen kunt ontwikkelen en een cultuur van innovatief leiderschap in je organisatie tot stand kunt brengen. Tijdens de Engelstalige cursus schetsen de deskundige docenten van RSM wat de beste aanpak is om bestaande innovaties door te voeren en de noodzakelijke mentaliteitsverandering te bevorderen waarmee je organisatie haar eigen onderscheidende concurrentiefactoren kan identificeren en implementeren. Met behulp van het canvasmodel ga je je digitale ondernemingsplan ontwerpen, met bijzondere aandacht voor je waardeproposities. ‒ +

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Leiderschap en Verandering bij Digitale Transformatie (Digital Leadership and Change)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Verwerf inzicht in persoonlijk leiderschap en verandermanagement tijdens dit programma. Leer de tools, mindset en houding die nodig zijn om teams succesvol in te zetten in je digitale veranderingsstrategieën. Dit is essentieel om te groeien in het nieuwe digitale ecosysteem. Ontwikkel het zelfvertrouwen om de digitale transformatie in je organisatie te leiden en te beheren. Digitale verstoring zorgt voor ingrijpende veranderingen in de manier waarop ondernemingen zakendoen. Deze veranderingen kunnen het concurrentievoordeel aantasten van elk bedrijf dat deze transitie niet kan bijbenen. Het is dus essentieel om de dynamiek van verandering te begrijpen, en evenzeer om de kansen die technologische vooruitgang biedt te benutten. ‒ +

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Succesvol Leidinggeven aan Teams (Team Leadership)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Heb je de vaardigheden die je nodig hebt om een succesvolle teamleider te zijn? Worstel je met uitdagingen en problemen op het gebied van teamleiderschap, of wil je je vaardigheden verbeteren zodat je hele team uitstekend gaat presteren? Het kan een grote uitdaging zijn om voor het eerst leiding te geven aan een team, laat staan een hele afdeling, vooral wanneer je eerder een functie had waarbij je alleen verantwoordelijk was voor jezelf of slechts één project of programma. Tijdens deze driedaagse Engelstalige workshop leer je welke vaardigheden een teamleider moet bezitten om effectief te zijn. Je nieuwe kennis en hulpmiddelen om succesvol om te gaan met motivatieproblemen, slecht functionerende teamgenoten, conflicten en gebrek aan eensgezindheid kunnen direct in je werk worden toegepast. ‒ +

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Decision Power: Clear Thinking for Better Decision Making

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Most people believe they’re good at making decisions, but research shows that’s not true. Even though decisions are crucial to business success, our minds are not wired to maximise value. In this programme, you will learn a simple framework for thinking clearly about decisions, even when uncertainty is involved. You will apply the framework directly to a real problem you’re facing —and to every problem you encounter afterwards. Your brain was not designed for complex business decisions: In the past fifty years, cognitive scientists have gained a deep understanding of how we make decisions, how we go wrong, and how we can do better. ‒ +

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Finance voor Ervaren Managers (Finance for Senior Managers)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Learn the language of finance in business. After all, you need to understand finance for successful decision-making. This three-day program provides senior managers with the necessary financial knowledge and skills you need to work effectively with your colleagues in finance and accounting. Decisions and actions such as launching a new service or product, investing in new production facilities, doing acquisitions or disposing of businesses require a fundamental understanding of key concepts in finance. Learn how to deal with the financial side of business during this Finance for Senior Managers program by RSM Executive Education, including business valuation, ratios and financial performance. ‒ +

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De Essentie van Finance (Finance for Non-Financial Managers)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam, Erasmus Universiteit Rotterdam, campus Woudestein

Are you a non-finance manager who dreads discussing finance with other professionals? Get to grips with the fundamentals of finance quickly on this two-day, English-language course, The Fundamentals of Finance. You will gain a thorough understanding of the most commonly used financial tools. And you will learn about financial reporting for balance sheets, cash flows and income statements and how it is used in decision making, performance management, business improvement and valuation. This is not a ‘finance for dummies’ course, but finance for professionals who are not typically involved in finance and want to gain a better understanding of the financial impact of decisions and learn to monitor financial performance. ‒ +

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Beyond HR: People, Culture and Transformation

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

To be a people expert, change leader and value creator, you must move beyond HR. Learning objectives: After this programme, you can add these strengths to your knowledge and skillset. Think critically about human resource management issues and look beyond the hype. Deliver successful organisational transformation. Assess and shape organisational culture from different strategic perspectives. Articulate the needs of stakeholders and manage a process through which their needs can be satisfied. Create lasting value through people. For whom: On a growth trajectory; You're experienced in HR and are moving to a more strategic role where you will lead a team and interact daily with senior management. ‒ +

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Verandermanagement (Leading Change)

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

Werknemers die in staat zijn zich aan te passen aan onzekere omstandigheden, kan je organisatie een voordeel geven. Je hoeft geen verandermanager te zijn om te leren hoe u verandering kunt leiden. Leer verandering begrijpen, analys. Na deze cursus ben je in staat: * de complexiteit van verandering te begrijpen; verandering in je organisatie effectief te leiden; realistische plannen voor verandering te maken; de juiste stijl te kiezen om anderen te betrekken bij verandering; diverse belanghebbenden te identificeren en hoe daarmee om te gaan; strategieën te implementeren om met weerstand om te gaan; een reeks opties toe te passen om verandering teweeg te brengen. ‒ +

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Sustainability for Business Impact

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

In a rapidly evolving world, competitiveness and sustainability go hand in hand. Whether you're embedding sustainability into an existing role or redefining your organisation’s strategy from the ground up, this programme will sharpen your knowledge and thinking, so you can successfully integrate sustainability into your business strategy. This experience-focused programme blends interactive lectures, real-world case studies, expert insights, and peer collaboration to accelerate your learning and ensure long-term impact. In this two-day course, you'll also benefit from a curated set of self-paced e-learning materials; whatever is your background and experience level, you can walk in the classroom with a strong foundational knowledge in sustainable business, and a shared starting point with fellow participants. ‒ +

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Leading Sustainable Business Transformation

Rotterdam School of Management, Erasmus University - Executive Education | Rotterdam

With Leading Sustainable Business Transformation, you'll gain the confidence, frameworks and practical skills to apply in an evolving sustainability landscape. Customize your journey and apply learnings in a hands-on project. Learning objectives: By participating in this program you will gain the skills and capabilities to adapt, thrive and succeed. Grasp the key sustainability tensions and global drivers of change, and how they influence the shift towards more sustainable business models. Assess corporate sustainability maturity and apply practical tools like materiality analysis in your decision-making. Develop responsible leadership and guide your organization towards low-carbon, circular and regenerative approaches. Examine how organizational culture and governance structures can embed sustainability into day-to-day operations and enable long-term transformation. ‒ +

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