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Coursera (CC) | Mountain View, CA

About this course: Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. ‒ +

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Bioconductor for Genomic Data Science

Coursera (CC) | Mountain View, CA

About this course: Learn to use tools from the Bioconductor project to perform analysis of genomic data. This is the fifth course in the Genomic Big Data Specialization from Johns Hopkins University. Created by: Johns Hopkins University: Taught by: Kasper Daniel Hansen, PhD, Assistant Professor, Biostatistics and Genetic Medicine. Bloomberg School of Public Health. Basic Info Course 6 of 8 in the Genomic Data Science Specialization Language English How To Pass Pass all graded assignments to complete the course. User Ratings 3.9 stars Average User Rating 3.9See what learners said Coursework Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects. ‒ +

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Firm Level Economics: Markets and Allocations

Coursera (CC) | Mountain View, CA

Video: Welcome to Firm Level Economics: Markets and Allocations! Reading: Syllabus; Reading: About the Discussion Forums; Reading: Glossary; Practice Quiz: Orientation Quiz; Reading: Updating Your Profile; Discussion Prompt: Getting to Know Your Classmates; Reading: Social Media. Module 1: Perfect Competition. This module introduces the concept of a perfectly competitive market. It is a benchmark construction, but it accurately models many markets in our economy. We will understand equilibrium outcomes in both the short run and the long run. We will understand how to analyze shocks to these equilibria. 7 videos, 3 readings, 2 practice quizzes expand. Reading: Module 1 Overview; Reading: Module 1 Readings; Video: 1-1.1. Markets and Allocations; Video: 1-1.2. Market Structure; Video: 1-1.3. Perfect Competition in Reality; as Told by an Economist; Video: 1-1.4. Firm Supply Curve in a Perfectly Competitive Industry; Practice Quiz: Lesson 1-1 Practice Quiz; Video: 1-2.1. Build Short Run Equilibrium Framework; Video: 1-2.2. Long Run Equilibrium; Video: 1-2.3. External Shock and Movement to New Equilibrium; Practice Quiz: Lesson 1-2 Practice Quiz; Reading: Module 1 Peer Review Explanation. ‒ +

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Fundamentals of Graphic Design

Coursera (CC) | Mountain View, CA

WEEK 1. Week 1: Fundamentals of Imagemaking. This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: Give it a try, it'll help you develop your communication skills as well as your formal skills! 13 videos, 4 readings expand. ‒ +

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English for Teaching Purposes

Coursera (CC) | Mountain View, CA

About this course: Thinking about teaching your university subject in English but it’s not the Language you normally use? Then, English for teaching purposes is the course for you. A course on English and teaching methodology that aims to help university lecturers do their teaching in English, in line with university internationalisation policies. The course structure is the same for all learners and there are opportunities for them to link up with colleagues from universities all over the world who share the same discipline and discourse community, to ask questions and exchange ideas. This MOOC targets lecturers who wish to begin using English in their teaching. ‒ +

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Foundations of Professional Identity

Coursera (CC) | Mountain View, CA

Video: Welcome to Foundations of Professional Identity! 阅读: Syllabus; 阅读: About the Discussion Forums; 阅读: Glossary; 练习测验: Orientation Quiz; 阅读: Updating Your Profile; 讨论提示: Getting to Know Your Classmates; 阅读: Social Media. Week 1: Introduction and Who Are You? Find out how the course will run and how we’ll use 2-Minute Challenges and expert commentary to give you a 3-D understanding of the material in this course. Establish and clarify your values and learn how they underpin your career. 25 videos, 2 readings, 3 practice quizzes expand. 阅读: Week 1 Overview; 阅读: Week 1 Resources and References; Video: 1:01: Decide Who You Are; Video: 1.02: 2MC: Widowed Aunt; Video: 1.1.1: What Do You Stand For? ‒ +

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Plagues, Witches, and War: The Worlds of Historical Fiction

Coursera (CC) | Mountain View, CA

About this course: A unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past. Read classics of the genre, encounter bestselling writers of historical fiction, and discover your own historical archive while interacting with a global community of interested readers. Created by: University of Virginia: Taught by: Bruce Holsinger, Professor. Commitment 10 hours of videos and assessments Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.5 stars Average User Rating 4.5See what learners said Coursework Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects. ‒ +

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Entrepreneurial Strategic Management

Coursera (CC) | Mountain View, CA

International Management, Anderson School of Management. Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.3 stars Average User Rating 4.3See what learners said Coursework Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects. Help from your peers Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts. Certificates Earn official recognition for your work, and share your success with friends, colleagues, and employers. University of New Mexico As New Mexico’s flagship institution, UNM is a place where cutting-edge research and creative endeavors flourish. ‒ +

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Business English: Management and Leadership

Coursera (CC) | Mountain View, CA

About this course: Are you a business executive or a manager who uses English in your career? Then you know that good business communication in English requires focus, vocabulary, and specific linguistic structures. In this course, you will follow along a recently promoted manager as she builds and leads her team to success. Together, you will practice the language and styles of communication needed in English for; Recruiting and training a professional team to work together with integrity and respect; Managing and participating in well-organized meetings; Making telephone conferences more efficient; Writing professional emails that are easy to read The activities in this course will give you the opportunity to share your experience and receive immediate feedback from other business professionals around the world. ‒ +

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Strategic Business Management - Microeconomics

Coursera (CC) | Mountain View, CA

Who is this class for: This course is for anyone interested in exploring the strategic elements of applied economics. It will be particularly valuable to executives, managers, and investment professionals seeking to expand their skills at the interface of strategy and business management. Students in, or seeking to enter, business or management schools, will likewise find this to be a very valuable resource and learning tool. Created by: University of California, Irvine: Taught by: Dr. Peter Navarro, Professor. Paul Merage School of Business. Level Beginner Commitment 11 weeks of study, 2-3 hours a week Language English How To Pass Pass all graded assignments to complete the course. ‒ +

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iMOOC102: Mastering American e-Learning

Coursera (CC) | Mountain View, CA

Help from your peers Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts. Certificates Earn official recognition for your work, and share your success with friends, colleagues, and employers. The State University of New York The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe. WEEK 1. International learners in U.S. online education. In this introductory module, we explain why many international online learners and foreign-born professionals experience problems in American e-learning environments and how they can use a competency-based approach to overcome barriers and become fully proficient for college and career success. ‒ +

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Intro to International Marketing

Coursera (CC) | Mountain View, CA

As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. 2 learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. ‒ +

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Business English: Basics

Coursera (CC) | Mountain View, CA

About this course: This course aims to improve your Business English language skills by developing your vocabulary and reading skills and your understanding of tone, style and knowledge of communication methods. We'll also cover how these language skills can enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization. After completing this course, you will be able to: Describe things and events in the context of Business English; make requests in the context of Business English; support arguments in the context of Business English; use appropriate tone and style according to the context of Business English; conduct an audience analysis; match audience with the purpose and medium of communication; analyse and summarise business data. ‒ +

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Digital Marketing Capstone

Coursera (CC) | Mountain View, CA

About this course: The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger (http://www.grainger.com/). They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2014, they had sales of US Dollar 9.96 Billion, and e-commerce accounts for about 35-40% of sales. They are the Number 13 retailer in terms on e-commerce sales in the Top 500 list for US and Canada. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. ‒ +

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Teach English Now! Second Language Listening, Speaking, and Pronunciation

Coursera (CC) | Mountain View, CA

About this course: In this course, you will be introduced to some of the challenges of teaching and learning listening and speaking, such as paralinguistics, performance variables, reduced and regional forms, and differing types of oral discourse. Don't worry--you'll learn what those mean, too! Then you'll learn how to ease the acquisition of listening and speaking for your students. The course also highlights the powerful opportunity to include pronunciation in listening and speaking classes and offers strategies to incorporate pronunciation activities. Who is this class for: This course is for learners who are teaching, or want to teach, students whose first language is not English. ‒ +

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