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Demand management: Breaking down today’s commercial silos

Coursera (CC) | Mountain View, CA

This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by Snap Shot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. Snap Shot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits. ‒ +

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Strategic Business Management - Microeconomics

Coursera (CC) | Mountain View, CA

Who is this class for: This course is for anyone interested in exploring the strategic elements of applied economics. It will be particularly valuable to executives, managers, and investment professionals seeking to expand their skills at the interface of strategy and business management. Students in, or seeking to enter, business or management schools, will likewise find this to be a very valuable resource and learning tool. Created by: University of California, Irvine: Taught by: Dr. Peter Navarro, Professor. Paul Merage School of Business. Level Beginner Commitment 11 weeks of study, 2-3 hours a week Language English How To Pass Pass all graded assignments to complete the course. ‒ +

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Diabetes – the Essential Facts

Coursera (CC) | Mountain View, CA

About this course: Across the world more than 420 million people are living with diabetes. Two thirds of these have not yet been diagnosed. When discovered late or managed incorrectly, diabetes can damage your heart, blood vessels, eyes, and nerves, leading to disability and premature death. In fact, more people are dying of diabetes related diseases than of diseases as HIV/AIDS, malaria and tuberculosis combined. This course will provide you with an introduction to the most recent research in the field of prevention and treatment of diabetes as well as a broader understanding of the situation in different communities, rich and poor, across the world, where diabetes threatens public health. ‒ +

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Alternative Approaches to Valuation and Investment

Coursera (CC) | Mountain View, CA

About this course: In this course, participants will develop an understanding of the intuitive foundations of asset and investment valuation, and how alternative valuation techniques may be used in practice. This is part of a Specialization in corporate finance created in partnership between the University of Melbourne and Bank of New York Mellon (BNY Mellon). View the MOOC promotional video here: http://tinyurl.com/h75pzt6. Who is this class for: Learners who wish to develop practical skills in quantifying the role of risk when assessing different investments. Some of the most widely used models in finance are demonstrated in an intuitively appealing way that makes clear the advantages and limitations of the models employed. ‒ +

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Bioconductor for Genomic Data Science

Coursera (CC) | Mountain View, CA

About this course: Learn to use tools from the Bioconductor project to perform analysis of genomic data. This is the fifth course in the Genomic Big Data Specialization from Johns Hopkins University. Created by: Johns Hopkins University: Taught by: Kasper Daniel Hansen, PhD, Assistant Professor, Biostatistics and Genetic Medicine. Bloomberg School of Public Health. Basic Info Course 6 of 8 in the Genomic Data Science Specialization Language English How To Pass Pass all graded assignments to complete the course. User Ratings 3.9 stars Average User Rating 3.9See what learners said Coursework Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects. ‒ +

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Autism Spectrum Disorder

Coursera (CC) | Mountain View, CA

About this course: Understanding the characteristics of autism spectrum disorder (ASD) and their implications for behavior, learning and the ability to process information is critical for anyone working or interacting with those on the spectrum -- educators, clinicians, medical staff, family and employers. This course will give you a fundamental understanding of what ASD is, how it is diagnosed, the primary areas of impairment, and why prevalence is increasing. Examine the developmental and sensori-motor differences that may impact academic, play, social and self-help skills at different stages of life, including the transition to higher education and employment. Gain a clear understanding of how sensory regulation differs for individuals on the spectrum, and explore practical tools for identifying triggers and communicating feelings. ‒ +

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The French Revolution

Coursera (CC) | Mountain View, CA

About this course: The French Revolution was one of the most important upheavals in world history. This course examines its origins, course and outcomes. This course is designed for you to work through successfully on your own. However you will not be alone on this journey. Use the resources included in the course and take part in the suggested learning activities to get the most out of your learning. To successfully complete this course, it is recommended that you devote at least six hours to every module over the six weeks of the course. In that time you should watch the video lectures, reflect and respond to in-video pause points, and complete the quizzes. ‒ +

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Game Theory II: Advanced Applications

Coursera (CC) | Mountain View, CA

About this course: Popularized by movies such as "A Beautiful Mind", game theory is the mathematical modeling of strategic interaction among rational (and irrational) agents. Over four weeks of lectures, this advanced course considers how to design interactions between agents in order to achieve good social outcomes. Three main topics are covered: Social choice theory (i.e. collective decision making and voting systems), mechanism design, and auctions. In the first week we consider the problem of aggregating different agents' preferences, discussing voting rules and the challenges faced in collective decision making. We present some of the most important theoretical results in the area: Notably, Arrow's Theorem, which proves that there is no "perfect" voting system, and also the Gibbard-Satterthwaite and Muller-Satterthwaite Theorems. ‒ +

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Digital Marketing Channels: The Landscape

Coursera (CC) | Mountain View, CA

About this course: Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu. Earn credit toward a master's degree This course is part of the fully-online accredited Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. Learn More Created by: University of Illinois at Urbana-Champaign: Taught by: Mike Yao, Associate Professor of Digital Media. ‒ +

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Innovation Career Lessons from a Master

Coursera (CC) | Mountain View, CA

By the end of the course the learner will: Know how to lead a process of innovation and implement ideas through all its phases from discovery to delivery in your own field of choice. Know how to apply creativity to generate creative ideas in a wide range of strategic management issues. Know how to solve problems in general, with a high degree of innovative creative thinking, to widen the range of possible choices; Identify new and unfamiliar challenges and needs, reflect on them from a creative point of view (zoom in), decide on the action they require (zoom out) and generate a novel and useful solution; Transform ideas into real value-creating products, services and processes. ‒ +

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Digital Business Models

Coursera (CC) | Mountain View, CA

About this course: Digital business models are disrupting 50-year old companies in telecommunications, transportation, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and we Chat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. ‒ +

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Channel Management and Retailing

Coursera (CC) | Mountain View, CA

About this course: Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: Company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: Considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: How a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. ‒ +

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Capstone: Create Value from Open Data

Coursera (CC) | Mountain View, CA

Why will it create value for public authorities, companies, and citizens. Assessment and grading: The participants will present their results to their peers on a regular basis. An evaluation framework will be provided for the participants to assess the quality of each other’s deliverables. Created by: ESSEC Business School: Taught by: Nicolas Glady, Associate professor, at ESSEC Business School. Marketing Department. Basic Info Course 4 of 4 in the Strategic Business Analytics Specialization Language English How To Pass Pass all graded assignments to complete the course. User Ratings 3.6 stars Average User Rating 3.6See what learners said Coursework Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects. ‒ +

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Teach English Now! Foundational Principles

Coursera (CC) | Mountain View, CA

About this course: Through a series of engaging metaphors and stories, prospective and current EFL/ESL teachers will identify, summarize, and evaluate 7 basic language learning paradigms. Learners will be presented information on such foundational principles as motivation, risk taking, two different modes of learning, and balancing the teacher profession. Learners are also given an understanding of basic techniques founded on those principles, such as teacher talk, looking “ridiculous” in order to lower the affective filter, and networking. With these foundational principles in mind, ESL/EFL teachers will scrutinize common assumptions about language learning by comparing how they stack up to research-based core principles. ‒ +

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Bioinformatics Capstone: Big Data in Biology

Coursera (CC) | Mountain View, CA

About this course: In this course, you will learn how to use the Base Space cloud platform developed by Illumina (our industry partner) to apply several standard bioinformatics software approaches to real biological data. In particular, in a series of Application Challenges will see how genome assembly can be used to track the source of a food poisoning outbreak, how RNA-Sequencing can help us analyze gene expression data on the tissue level, and compare the pros and cons of whole genome vs. whole exome sequencing for finding potentially harmful mutations in a human sample. Plus, hacker track students will have the option to build their own genome assembler and apply it to real data! ‒ +

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