Coursera (CC) | Mountain View
Accounting, algorithms, quarterly figures, market shares, stock options, currency exchange rates etc. In all those areas, strong management tools exist and allow leaders to track their activities, improve their strategy, and overall run their company. But another part the business world, equally important, has no numbers available. Corporate image, stress, team spirit, assertiveness, "black swans", aesthetics etc. And a lack of rigor suddenly occurs with the excuse: "Since I can't measure, I can't manage: ". This is a mistake. The success of a business depends on its capacity to make a difference regarding competition. And today's differences in the eyes of a customer are probably built more on perception than on reality. ‒
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