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Weiterbildung in Mountain View auf www.jobbörse.de

6 Weiterbildungen in Mountain View auf Jobbörse.de

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On Strategy : What Managers Can Learn from Great Philosophers merken
On Strategy : What Managers Can Learn from Great Philosophers

Coursera (CC) | Mountain View

Accounting, algorithms, quarterly figures, market shares, stock options, currency exchange rates etc. In all those areas, strong management tools exist and allow leaders to track their activities, improve their strategy, and overall run their company. But another part the business world, equally important, has no numbers available. Corporate image, stress, team spirit, assertiveness, "black swans", aesthetics etc. And a lack of rigor suddenly occurs with the excuse: "Since I can't measure, I can't manage: ". This is a mistake. The success of a business depends on its capacity to make a difference regarding competition. And today's differences in the eyes of a customer are probably built more on perception than on reality. +

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Foundations of Business Strategy merken
Foundations of Business Strategy

Coursera (CC) | Mountain View

About the Course: In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. We will develop your ability to think strategically by providing you the tools for conducting a strategic analysis. Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. Aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals. Subtitles for all video lectures available: Portuguese (provided by the Lemann Foundation), English. +

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Competitive Strategy merken
Competitive Strategy

Coursera (CC) | Mountain View

About the Course: This course is about the behavior of companies in competitive markets. Facing competition forces firms to look ahead and anticipate developments: If my rivals are likely to react to a price cut, I will have to take the expected reaction into account. We focus on such instances of “strategic interdependencies” in real business situations. We will first study the basic concepts of game theory as a toolbox with which we will then analyze strategic “games” in real-life settings. Rather than a set of checklists of “how-to-behave” in a number of prespecified situations, this course will teach you to think about business strategy in a systematic and exciting; and ultimately more successful; way! +

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Gamification merken
Gamification

Coursera (CC) | Mountain View

About the Course: Gamification is the application of digital game design techniques to non-game problems, such as business and social impact challenges. Video games are the dominant entertainment form of our time because they are powerful tools for motivating behavior. Effective games leverage both psychology and technology, in ways that can be applied outside the immersive environments of games themselves. Gamification as a business practice has exploded over the past two years. Organizations are applying it in areas such as marketing, human resources, productivity enhancement, sustainability, health and wellness, innovation, and customer engagement. Game thinking means more than just dropping in badges and leaderboards; it requires a thoughtful understanding of motivation and design techniques. +

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An Introduction to Marketing merken
An Introduction to Marketing

Coursera (CC) | Mountain View

Click below for the other Wharton Foundation Series courses: An Introduction to Corporate Finance; An Introduction to Financial Accounting; An Introduction to Operations Management. Course Syllabus: MODULE ONE: Branding; Weeks 1; 3; Marketing Strategy and Brand Positioning; Customer Decision Making and the Role of Brand; Brand Communications and Repositioning. MODULE TWO: Customer Centricity; Weeks 4; 6; Establishing Competitive Advantage through Customer Centricity; How Can Customer Centricity be Profitable? Vocabulary of Customer Centricity and Customer Relationship Management (CRM). MODULE THREE: Go to Market Strategies; Weeks 7; 9; Omni-Channel Strategy and Online-Offline Interaction; How to Find Lead Users and Facilitate Influence and Contagion; Social Targeting, Social Advertising and Persuasion. +

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Inspiring Leadership through Emotional Intelligence merken
Inspiring Leadership through Emotional Intelligence

Coursera (CC) | Mountain View

Week 4: Class 4: Inspiring and Motivating Sustained Development, Growth and Learning: Module 4.1: People and relationships who inspired you and Intentional Change Theory; Module 4.2: The Positive (PEA) and Negative Emotional Attractors (NEA). Week 5: Class 5: Coaching with Compassion to Inspire Sustained Learning and Development: Module 5.1: Doctor/Patient, teacher/student studies and neruological evidence of coaching to the PEA; Module 5.2: Survive and Thrive – Balancing the PEA and NEA; Module 5.3: Practicing conversations that inspire. Week 5: Class 6: Peer Coaching: With a Little Help from My Friends: Module 6.1: Reviewing and evaluating a Coaching with Compassion essay. +

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